Call us now:
Keep Pace
News, releases, and announcements land in the inbox as they happen.
Timing Is Everything
Cheetah makes watches for people who need to know the time, not announce it. We started because the watch market splits into two bad options: disposable quartz that dies in a drawer after eighteen months, or something that costs more than a used car and lives in a safe. Neither one is a watch you wear to work, to the gym, on a flight, and then to dinner without thinking about it. So we build the middle: accurate movements, real steel, sapphire where it matters, and a price that reflects what’s inside the case instead of what’s on a billboard.
The parts we care about are the ones nobody puts on a spec sheet. A crown that still turns cleanly after two years of sweat and grit. A clasp that doesn’t pop open when your sleeve catches it. Lume that’s still readable at 3 a.m., not just in the first ten minutes after a photo shoot. We wear every design for months before it goes anywhere — showering in it, banging it on doorframes, forgetting to take it off — because a watch that survives a display case tells you nothing about a watch that survives a Tuesday.
We don’t do limited drops, collab hype, or a new colorway every quarter to keep people checking back. A few designs, made properly, restocked when they sell out. If you want a watch that starts a conversation across a room, there are brands built entirely for that. If you want one that keeps good time for a decade and looks better scuffed than it did new, that’s the one we’re making.
Best Sellers
Gold Watches for Women with Small Vintage Bracelet
The gold-tone watchband offers comfortable, long-lasting wear, while the imported Japanese quartz movement ensures reliable timekeeping.
Dainty Bangle Watch Small Vintage Bracelet
This gold bracelet watch features a petite vintage bangle design that adds timeless sophistication and charm to any outfit.
Watches for Women with Small Vintage Bracelet
Features a classic rectangular case, clean white dial, and bold Roman numeral markers, creating a refined vintage look with timeless appeal.
Women’s Vintage Oval Leather Strap Watches
Powered by reliable Japanese quartz movement for accurate timekeeping, with a slim 7mm profile and scratch-resistant case.
Waterproof Quartz Watches for Men with Leather Strap
Its minimalist design blends modern simplicity with timeless elegance, making it perfect for any outfit or occasion.
Vintage Women’s Square Digital Watches
Powered by reliable quartz movement and crafted with a stainless steel case and bracelet .
Mens Watch Waterproof Military Tactical Style
Features a precise Japanese analog quartz movement, ensuring reliable and accurate timekeeping for everyday use.
Gold Watches for Women, Dainty Small Round Dial
This Cheetah watch features a small round white dial with a classic minimalist design, perfect for everyday wear.
Categories
Testimonials
Elliot R.
Complete Your Look
Watch Straps
Watch Cases
Wallets
Questions That Come Up First
That depends on the water resistance rating printed on the case back or listed on the product page. A 3 ATM rating handles splashes and rain but not submersion, 5 ATM covers brief contact with water like handwashing, and 10 ATM or higher is generally needed for swimming. Hot showers are best avoided regardless of rating, since steam and temperature swings can push moisture past the gaskets.
Metal bracelets are usually adjusted by removing links with a small pin tool, and most come with a few spare links included. Leather and silicone straps adjust through the buckle holes instead. For anyone not comfortable doing it by hand, a jeweler or repair counter can size it in a few minutes for a small fee.
A soft, dry cloth handles most fingerprints and dust, and a slightly damp cloth with mild soap works for a metal bracelet as long as it’s dried fully afterward. Leather straps should stay dry and away from soap entirely. Solvents, alcohol wipes, and abrasive cloths are worth avoiding, since they can dull plating and dry out leather.
A standard quartz battery typically runs somewhere between one and three years, depending on the movement and whether extra functions like a backlight or chronograph get used often. Replacement is straightforward at most repair shops, and having the seal checked at the same time helps keep the original water resistance intact.
A small amount of drift is normal and expected. Quartz movements usually stay within roughly fifteen seconds a month, while mechanical and automatic movements can run several seconds fast or slow per day. Temperature, magnetic fields from laptops or speakers, and how often it’s worn all affect the rate.
Manufacturing defects in the movement, crown, or clasp are typically covered under the warranty period, and reaching out with the order number and a short description of the problem is the fastest way to start a repair or replacement. Damage from drops, water exposure beyond the rated limit, or opening the case back independently generally falls outside that coverage.